Increased Instagram Followers by 83% and Drove 1,000,000+ Impressions Organically for Consultant
Summary
A distinguished mental golf coach with a well-established online presence and reputation for elite psychology coaching faced challenges growing his social media reach organically, despite his strong search engine dominance. To address this, a multi-faceted Instagram strategy was implemented, focusing on relevant content and optimizing posting schedules. The result was an 83% increase in followers, reaching 10.8k, and over one million organic impressions. This growth solidified his social media presence and expanded his brand recognition in the golf industry.
Project Overview
The Client
The Client was a distinguished mental golf coach with a reputation for building one of the largest and most respected elite psychology coaching consultancies in the golf industry. The consultant had cultivated a loyal client base over many years, working with both professional and amateur golfers to help them improve their mental approach to the game. His expertise, combined with his long-established online presence, made him a go-to resource for players seeking to improve their focus, mindset, and overall game strategy.ย
The Challenge
Although the consultant had established a commanding presence on search engines, thanks to over 15 years of consistently producing high-quality blog content, his social media influence was relatively underdeveloped. With the golf industry increasingly engaging with platforms like Instagram, he faced the challenge of growing his social media following in a way that aligned with his existing business model, which was heavily reliant on organic traffic from search engines. Given that his primary revenue came from this source, he was cautious about diving into paid social ads. Instead, he wanted to organically expand his presence by producing the same type of insightful, valuable content that had helped him grow his blog. The difficulty was breaking through the noise on social media without compromising his current business model or resorting to paid ads.
The Solution
To address these challenges, I devised a detailed, multi-faceted Instagram strategy that focused on creating and sharing a mix of static posts, carousels, stories, and videos tailored to resonate with his target audience of junior and college golfers. Recognizing the power of video content in building engagement and connection, I placed a strong emphasis on visually appealing and engaging videos that would capture the attention of users.
I also analyzed engagement patterns to identify the best times to post for maximum visibility and interaction. By finding optimal posting windows, I ensured that the content reached his audience when they were most active. Additionally, I refined his Instagram profile, improving bio sections and links to increase click-through rates and engagement. By maintaining consistency and adjusting content and timing based on performance analytics, I ensured that his social media output aligned with his brand and continued to provide value to followers.
The Results
The results of the strategy were impressive. Within 15 months, the consultant saw his Instagram following grow by 83%, bringing his total follower count to 10.8k. The content shared across posts, stories, and videos generated more than 1,000,000 organic impressions, significantly expanding his digital reach. This increase in engagement not only boosted his social media presence but also contributed to growing brand recognition, further solidifying his position as a leading mental golf coach in the industry. The consultant now had a far-reaching social media presence that aligned with his business objectives and helped build trust with prospective clients.