Generated $20k*+ In A Single Email Campaign For A Golf Analytics Company
Summary
A leading golf strategy company, known for its data-driven tools, sought to convert 1,600 college coaches into paying customers before the fall season. I developed a targeted drip email campaign using social proof, centered around a successful college team’s undefeated season. By sharing a video testimonial and tailored email copy, the campaign built trust and showcased the product’s value. This strategy led to 34 new customers, generating over $20,000 in revenue* and saving over 10 hours of manual effort through automation.
Project Overview
The Client
A leading golf strategy company leverages data-driven analytics to enhance performance for players and teams. Their specialized product, tailored for college golf programs, has earned widespread adoption across more than 100 top collegiate teams. By offering actionable insights and strategic tools, the company has redefined how teams approach course play, fostering improved performance through a deeper understanding of shot distribution and scoring patterns. This approach has solidified their product as an essential resource for competitive golf programs.
The Challenge
The company faced a challenge in converting a list of 1,600 college coaches into paying customers before the upcoming fall season. They wanted a fresh, impactful approach to effectively demonstrate the value of their product. The solution required a strategy that would build trust and showcase the product’s capabilities in a way that resonated with the unique needs and concerns of college golf coaches.
The Solution
To convert college coaches into paying customers, I devised a strategic drip email campaign grounded in social proof. Recognizing the power of storytelling, we collaboratively decided to use a successful college golf team as the centerpiece of the campaign. This team had achieved an undefeated season using the company’s product, making them the perfect case study.
I used a video call with the team’s coach, capturing authentic insights about how the product enhanced their performance. This video was divided into five distinct segments, each tailored to highlight a specific benefit of the product. The content was paired with compelling, data-driven email copy designed to resonate with college coaches, demonstrating the product’s direct impact on team success.
Each email was sent weekly to the contact list, ensuring consistency while maintaining personalization. I meticulously tracked engagement metrics after every send, adjusting the content, visuals, and calls-to-action to improve performance dynamically. Additionally, the campaign was automated, streamlining the process and freeing up resources for other initiatives.
This multi-faceted approach combined authentic testimonials, strategic storytelling, and data-driven optimization, creating a highly effective campaign. It not only built trust but also positioned the product as indispensable for collegiate golf programs aiming for excellence.
The Results
The campaign led to 34 new paying customers*, generating over $20,000 in revenue* and significantly expanding the company’s presence in the collegiate golf market. Additionally, automation saved time and manual effort, establishing a scalable framework for future campaigns.
* PLEASE NOTE: The nature of this campaign made it impossible to definitively attribute revenue. All revenue and customer numbers are estimates based on email engagement and purchaser activity.